IAN COOPER (OWNER)

In the Motorcycle trade since 1986, focused on service & sales and has worked with all the major manufacturers.

“When I joined the bike trade in 1986, there was a Motorcycle shop in every town & loads of my friends rode mopeds & then bigger bikes for transport, as well as for fun. You would often see swarms of us on bikes & it was a brilliant time!”

These days, using bikes for transport is far less common & now most riders use their bikes strictly for fun.

We have become a leisure industry.

Riders don’t see bikes as tools of transport anymore, instead they really love their bikes.

So we try really hard to reflect that in everything we do & that’s why we have a small, tight team of people who really do actually care about what they do.

*3 most favourite bikes;

Ducati 996 SPS
Royal Enfield Himalayan
KTM EXC500

JACK COOPER (DIRECTOR)

Jack grew up in a family that Motorcycles provided both a living and a passion for. Dad Ian has always been into bikes & raced them too – along with Jack’s older brother Ben & Ian’s younger brother James. So bikes were in Jack’s blood & he started riding at the age of 5!

In the bike trade since leaving school, Jack joined Cooperb as an apprentice mechanic & attended Bedford College. There he passed all his NVQ diploma level 1,2 & 3 exams with distinctions. In addition, Jack (along with Pete) was one of the first UK mechanics to attend the UK Technical training for the latest Royal Enfield machines. With a strong understanding of how the bikes work, Jack then went on to work in the sales department. After finding his feet in this role, he set off to work for BMW selling bikes, which he did for a year before coming back into the family fold. Jack’s role now comprises a bit of everything but mostly on the sales side. Jack understands our customer’s wants & needs and can relate to wanting a bike that is nice enough to make you yearn to ride it.

Jack says “I’m really happy to have a job that combines work with my passion for bikes. I love riding & often we get to ride in groups with our customers which I really enjoy. One of the most satisfying things is when a customer who buys a bike from us, says months later how much they are enjoying it. To me, it’s all about having the right bikes & listening to our customers.”

*3 most favourite bikes;

KTM 1290 Superduke
Aprilia V4 1100 Tuono
Royal Enfield Interceptor

STEVE LOXTON

Steve joined us working part time in the showroom in 2018. Steve has worked in the bike trade since 1981 and has worked in retail in sales and high level Management side ever since. He also enjoyed being Sales Director Europe North at Eric Buell Racing. Steve has ridden just about every bike going and has sold them all too! Steve describes working in the bike trade as “living the dream” & his favourite three bikes are all currently in his pretty large collection.

*3 most favourite bikes;

Buell White Lightning
Royal Enfield Himalayan
Harley Davidson FLSTC1340 Heritage Softail

ANDY HOYLE (USED BIKE BUYER & PREPARATION SPECIALIST)

Andy joined us in April 2019. Andy, an Ex Police Officer, has been riding bikes since the age of 14 & has owned over 50 bikes since! Biking highlights include a few years on Police Off Road Patrol – during which time Andy was involved in countless exciting pursuits! Lately, Andy rode a Harley Road King from Denver Colorado through the Rocky Mountains up in to Canada & all the way back! An epic 4000 mile trip!

Andy has a great eye for detail & loves his role at Cooperb.

“I’ve really enjoyed working here from the start. Bikes (and dogs) are my passion & being here amongst this team with these bikes is great fun. I’ve got involved in some of the Cooperb ride outs & met some great people & had a great time. Working here has just made me want to ride even more..!”

*3 most favourite bikes;

Yamaha RD350LC
Honda CBR900 RR-W/X Fireblade
Harley Davidson Softail Deluxe

Mark Holton

Been a motorcycle mechanic all his working life – started at Camden Motorcycles in Dunstable back in 1976.
Moving to Coburn & Hughes in Luton before joining Wheels International where Mark met Pete & then Ian.
Marks riding career started even earlier on a Greeves 2 stroke at the tender age of just 10!
With LOADS of experience & factory training from Harley Davidson, Honda, Yamaha, Moto Guzzi, Ducati & Suzuki Mark still enjoys learning new things & still enjoys riding.
“Over the decades, I’ve seen loads of change – but I still get great satisfaction from a job that I love”

*3 most favourite bikes;

Suzuki GSXR750
Yamaha RD400
Kawasaki GPZ750 Turbo

Matt Dixey

Local man Matthew first fell in love with bikes back in 1980 &, as a young lad lusted after the original Suzuki Katana. There was a poster of this bike on boyhood’s Matt’s wall next to a Barry Sheene poster. “This guy was a legend & everything I wanted to be…”

The first bike was a Raleigh Whisp as a field bike & later a Yamaha TZR250 – “A bike I wish I still had”.

Matt has been a mechanic since leaving school & has a wealth of experience, including 25 years of MOT testing, 33 years experience of service work & Matt has always been involved in other areas around the workshop, including welding & fabrication.

Matts real passion is for diagnostics & accessorizing to factory standards. “Diagnostics or anything challenging to me is a joy. I have always had a liking for technical products & gadgets. I like nothing more than taking something apart, finding out how it works & then putting it back together & testing it”.

Personally, I have owned roughly around 30 bikes over just the last 10 years. My real passion is Royal Enfield. I have owned 2 Interceptors, 1 Continental GT as well as a Scram 411. I have recently purchased a new Himalayan 450. For me, there is no other bike that offers character, value & fun like the R.E – Smiles per mile are important to all of us!

I look forward to seeing you at the shop soon.

mon	Closed
tue	09:00 – 17:30
wed	09:00 – 17:30
thu	09:00 – 17:30
fri	09:00 – 17:30
sat	09:00 – 17:30
sun	Closed

Get your FREE, no obligation trade-in valuation

IAN COOPER (OWNER)

JACK COOPER (DIRECTOR)

STEVE LOXTON

ANDY HOYLE (USED BIKE BUYER & PREPARATION SPECIALIST)

Mark Holton

Matt Dixey