In the Motorcycle trade since 1986, focused on service & sales and has worked with all the major manufacturers.

“When I joined the bike trade in 1986, there was a Motorcycle shop in every town & loads of my friends rode mopeds & then bigger bikes for transport, as well as for fun. You would often see swarms of us on bikes & it was a brilliant time!”

These days, using bikes for transport is far less common & now most riders use their bikes strictly for fun.

We have become a leisure industry.

Riders don’t see bikes as tools of transport anymore, instead they really love their bikes.

So we try really hard to reflect that in everything we do & that’s why we have a small, tight team of people who really do actually care about what they do.

*3 most favourite bikes;

  • Ducati 996 SPS
  • Royal Enfield Himalayan
  • KTM EXC500


Jack grew up in a family that Motorcycles provided both a living and a passion for. Dad Ian has always been into bikes & raced them too – along with Jack’s older brother Ben & Ian’s younger brother James. So bikes were in Jack’s blood & he started riding at the age of 5!

In the bike trade since leaving school, Jack joined Cooperb as an apprentice mechanic & attended Bedford College. There he passed all his NVQ diploma level 1,2 & 3 exams with distinctions. In addition, Jack (along with Pete) was one of the first UK mechanics to attend the UK Technical training for the latest Royal Enfield machines. With a strong understanding of how the bikes work, Jack then went on to work in the sales department. After finding his feet in this role, he set off to work for BMW selling bikes, which he did for a year before coming back into the family fold. Jack’s role now comprises a bit of everything but mostly on the sales side. Jack understands our customer’s wants & needs and can relate to wanting a bike that is nice enough to make you yearn to ride it.

Jack says “I’m really happy to have a job that combines work with my passion for bikes. I love riding & often we get to ride in groups with our customers which I really enjoy. One of the most satisfying things is when a customer who buys a bike from us, says months later how much they are enjoying it. To me, it’s all about having the right bikes & listening to our customers.”

*3 most favourite bikes;

  • KTM 1290 Superduke
  • Aprilia V4 1100 Tuono
  • Royal Enfield Interceptor


Steve joined us working part time in the showroom in 2018. Steve has worked in the bike trade since 1981 and has worked in retail in sales and high level Management side ever since. He also enjoyed being Sales Director Europe North at Eric Buell Racing. Steve has ridden just about every bike going and has sold them all too! Steve describes working in the bike trade as “living the dream” & his favourite three bikes are all currently in his pretty large collection.

*3 most favourite bikes;

  • Buell White Lightning
  • Royal Enfield Himalayan
  • Harley Davidson FLSTC1340 Heritage Softail


Joining us in 2006 & in the Motorcycle trade since 1983, Pete has been a motorcycle mechanic since the day he left school. Working in just six workshops his entire career, Pete has become established as a respected mechanic across pretty much all brands.

But his motorcycle adventure started in summer 1980 when Pete & two of his pals secretly bought a Yamaha DT175 & travelled from Bedford to Brogborough BY TRAIN & then hid it in the shed. Then all summer, the boys would leave home early telling parents they were going to homework class! Instead, they would spend each early morning whizzing around the fields surrounding Brogborough!

(Think “On Any Sunday”, but Bedfordshire not California!)

An eye for detail & a fan of learning new things are just two reasons why Pete commands such respect.

“Even after all this time, I still enjoy the work. There’s always something new & bikes have changed massively since I started. But whatever the bike, I still get lots of satisfaction out of doing this. I enjoy the challenge of learning new stuff & I also get to meet lots of great new people..!”

*3 most favourite bikes;

  • Yamaha DT175
  • Honda CBR1000 RR-N/P Fireblade
  • Suzuki GSXR750


During the summer of 1989, Ian Cooper & others would practise on his Motocross bike in Wellingborough. There was often a crowd of local kids that would come & line the circuit waiting for us to go, and then they would take to the track on their own field bikes. Often Honda C90’s or old Yamaha DT50’s etc and these kids were having a whale of a time.

One in particular was faster, crazier and much shyer than the rest.

This particular shy kid was James Berrill. After a fortnight of work experience working with Ian at Midas Motorcycles, the two forged an alliance that lasts to this day & Ian has never worked anywhere since that hasn’t employed James.

Ian Cooper said “As soon as I met James, I recognised something in him & have watched him turn from a shy kid to the man he is today. All his championships, all his trophies come from his work ethic, and I’m delighted Cooperb benefits from just that.”

James says “I’ve been in the bike trade since 1991 and to this day I still love it!

Working on new bikes/models is always nice, gaining new knowledge and experience of them and new products and even the accessories is always good.

I’ve met some of my best friends through being involved with bikes (and racing) for the best part of 30 years and to be working with some of them for as long as I have is a gift!

It never feels like (just) a job – and this shows in the service we provide as a dealership.”

*3 most favourite bikes;

  • Honda CR250
  • Honda CBR600
  • Honda EZ90


Andy joined us in April 2019. Andy, an Ex Police Officer, has been riding bikes since the age of 14 & has owned over 50 bikes since! Biking highlights include a few years on Police Off Road Patrol – during which time Andy was involved in countless exciting pursuits! Lately, Andy rode a Harley Road King from Denver Colorado through the Rocky Mountains up in to Canada & all the way back! An epic 4000 mile trip!

Andy has a great eye for detail & loves his role at Cooperb.

“I’ve really enjoyed working here from the start. Bikes (and dogs) are my passion & being here amongst this team with these bikes is great fun. I’ve got involved in some of the Cooperb ride outs & met some great people & had a great time. Working here has just made me want to ride even more..!”

*3 most favourite bikes;

  • Yamaha RD350LC
  • Honda CBR900 RR-W/X Fireblade
  • Harley Davidson Softail Deluxe
During the latest lockdown due to Covid 19 our showroom is closed. We are offering new & used bikes for sale by click & collect or contactless delivery. Parts & accessories by mailorder via our website. Our workshop remains open with strict guidelines in place. Thanks you.